Ensure your trade marketing strategy is executed at every point of sale
Trade Marketing

Ensure your trade marketing strategy is executed at every point of sale

Control merchandising, pricing, competition, orders, and routes from one platform.

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Verify that field tasks are executed correctly

Plan activities, assign checklists, and validate completion with geotagged photo evidence from mobile.

Mobile checklists

Configurable forms for each visit type and channel.

Photo audits

Visual evidence with timestamp and location.

Supervisor tracking

Real-time visibility of each promoter progress.

Zone and channel planning

Organize tasks by territory, client, and channel.

Verify that field tasks are executed correctly

Measure your brand presence on shelves

Capture display photos by category, track historical trends, and measure shelf KPIs by store.

Display photos

Visual records by category and point of sale.

Type categorization

Classify displays by type, brand, and location.

Store history

Brand presence evolution over time.

Presence KPIs

Measurable shelf share indicators.

Measure your brand presence on shelves

Stay competitive without losing margin

Capture your own and competitor prices in-field, detect deviations, and analyze trends by channel.

Price capture

Collect own and competitor prices at POS.

Deviation alerts

Notify when prices leave expected ranges.

Channel comparisons

Cross-channel and regional price analysis.

Trend analysis

Price evolution over time for better decisions.

Stay competitive without losing margin

Prevent stockouts at the point of sale

Guided shelf stock counting, shortage alerts, and consolidated data for smarter replenishment.

Guided product counting

Assisted stock checks by category and SKU.

Shortage alerts

Immediate detection of critical stockouts.

Data-driven replenishment

Prioritize refill by rotation and criticality.

Zone consolidation

Aggregated stock view by area, client, and channel.

Prevent stockouts at the point of sale

Simplify the order cycle from the field

Create mobile orders using configurable forms, with custom status icons to track each stage of the cycle.

Mobile orders

Fast order creation from any location.

Form-based orders

Create orders using configurable forms per operation type.

Custom status icons

Configurable icons and states to track each order's lifecycle.

History and tracking

Full traceability from creation to order closure.

Simplify the order cycle from the field

Optimize your team's territorial coverage

Assign routes by zone, plan visits, and manage client portfolios to maximize coverage.

Zone-based route assignment

Define territories and assign teams by geography.

Visit calendar

Plan visit frequency and sequence.

Client route management

Organize client portfolios by route.

Market coverage

Visibility into actual vs planned coverage.

Optimize your team's territorial coverage

Monitor your entire operation's performance in real time

Central dashboard with KPIs by market, user, and period. Export reports and decide with fresh data.

KPI dashboard

Consolidated view of key indicators.

Market and user indicators

Drill down by area, team, and person.

Daily and monthly progress

Track progress against goals.

Exportable reports

Download data in Excel for offline analysis.

Monitor your entire operation's performance in real time

Platform capabilities

Granular Permissions

Access control by role, module, and service for each user.

Multi-tenant

One instance, multiple companies. Isolated data and independent configuration.

Mobile App

Run the entire field operation from a phone, online or offline.

Integrations

On-demand integrations with ERPs, CRMs, and existing systems through APIs.

Transform your point-of-sale execution

Tell us about your operation and we will show how UniteVirtual strengthens your trade marketing strategy.

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