Trade marketing KPI dashboard: what agencies should track
Operational indicators for tracking coverage, execution, evidence, orders, and compliance by client.
Coverage
The first level is knowing what percentage of planned visits were executed and which zones have gaps.
Evidence
Photos, signatures, GPS, and time checks back each indicator and reduce debates about what happened in store.
Client reporting
KPIs should filter by client, service, zone, team, and period for follow-up conversations.